Advertising & media buying
Good creative deserves the right audience.
Media Squatch plans advertising and produces the creative that runs with it. We help businesses in Bedford, Lynchburg and Central Virginia choose placements around their audience, message and budget.
Start with who needs to hear it
A campaign works best when the audience and objective are clear. Are you introducing a business, promoting a service or bringing people to an event? We use that starting point to recommend where the message belongs and what the creative needs to do.
Put the message in the right places
We work across streaming television, radio, podcasts, social advertising and billboards. Each placement has its own strengths and production requirements. We can develop the spot or design, plan the placements and coordinate the campaign so the pieces fit together.
Keep production and placement connected
A compelling commercial still needs a media plan. An effective placement still needs a message people understand. Having one creative crew involved in both helps keep the campaign consistent, from the first concept to the version customers actually see or hear.
Media buying for Bedford and Lynchburg businesses
Media buying is the planning and purchase of advertising placements. We help match your campaign to the audience, market and budget, then coordinate the creative and placements. A local business may need customers close to home, while another campaign may reach across Central Virginia or beyond. We discuss the market and available reporting before the campaign begins.
Questions before we get started?
Do we need a finished ad before talking to you?
No. We can help with both the advertising creative and the placement plan. If you already have creative, we can discuss whether it fits the formats you want to use.
What is the difference between media buying and making an ad?
Creative production makes the commercial, audio spot or design. Media buying plans and purchases where that advertising runs. Media Squatch can coordinate both, including streaming TV, radio, podcasts, social advertising and billboards.
See the work behind the services.
Watch client commercials and read the project notes · Listen to Best Little Town
Need a connected plan? Explore social media management, video production and public information and communications.
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Clear information. A community that knows what’s happening.
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Make every first impression feel like you.
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Some ideas need more room than reality allows.
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A good website deserves ongoing attention.
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